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A video hosting platform that is embedded with live streaming technology can create and broadcast videos in real-time. Live streaming is unlike the pre-recorded videos which can later be edited as required. The video hosting platform is a component that connects the creator and audience. It helps in reaching your business globally resulting in more consumers and leads despite the barrier of physical location like Bon Appetit, Martha Stewart, BuzzFeed and more. As per the reports from Grand View Research, the size of the video marketing industry is likely to reach USD 233.98 billion by 2028. Further, the pandemic outbreak has created a positive impact on the video streaming industry increasing the need for real-time engagement/entertainment.